Digital Marketing Pro
New Batch Starting from 16th Sept 2024. Evening 8 Pm to 10 Pm.
For inquiry contact us : +91 86259 84196
Days
Hours
Minutes
Seconds
Learn Performance Marketing & Start Your Career Start Freelancing Get Your Job Grow Business.
- Skilled students saw salary increases of 30% to 150%.
- Freshers' starting salaries range from ₹2.4 LPA to ₹8 LPA.
- Learn one-on-one in live sessions.
- Weekly guest sessions with industry experts. Don't miss out!
Learn Digital Marketing With Practical Knowledge And Get Job Assistance With Top Marketers In India & Get Placed in Top Agencies, Corporation and Organisation.
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Introduction to Advanced Online in Performance Marketing Course
Course Snapshot
2 Tracks,
5 Specialisations
Live Class
with 40+ Tools
15+
Live Projects
- 2 Tracks based on Business Nature of Service and Product.
- Get Learning with Ai Digital marketing.
- Get Special CGL's Certification of DM.
- Get Real-Time expertise of Meta, Google, SMM and more...
- Learn with Experts of 6+ Year of Experienced Experts of Digital Marketing
Key Highlights of Advanced Online in Performance Marketing Course
What is this course about?
Program Benefits
Top Skills You'll Acquire
Learn By Doing Approach
Career Paths Available
Who Is This Program For?
Student Support
Program Benefits
Top Skills You'll Acquire
- Digital marketing strategy development
- Website development and optimization
- Social media management and optimization
- Google My Business setup and optimization
- Paid advertising campaign management
- Lead generation techniques’
- Data-driven decision-making using analytics tools
- Sales ads optimisation
- Funnel building
- Growth in Business strategy.
Learn By Doing Approach
- Engage in practical assignments and real-world projects to apply theoretical knowledge.
- Build and optimise websites, manage social media profiles, and create effective ad campaigns.
- Use industry-standard tools and platforms like WordPress, Canva, Google Ads, and Meta.
- Receive personalised feedback and guidance from mentors and instructors.
- Meet and talk with industry expert from various industry and department of marketing, sales, business growth to build you own career, business or freelancing.
Career Paths Available
- Digital Marketing Manager
- Social Media Specialist
- E-commerce Marketing Specialist
- PPC (Pay-Per-Click) Specialist
- SEO (Search Engine Optimisation) Specialist
- Content Marketing Manager
- Digital Marketing Consultant
- Website Developer
- Client manager
- Content Creator
- Self driven Freelancer
Who Is This Program For?
- Aspiring Digital Marketers looking to build a career in B2B, B2C and E-Commerce Industry.
- Business Owners, Founder, CEO, MD, Startup Founder or Entrepreneurs aiming
to enhance their online presence and marketing efforts. - Marketing Professionals seeking to upgrade their skills in digital marketing & e-commerce strategies.
- Students or recent graduates interested in pursuing a career in digital marketing.
- Anyone with a passion for learning and a drive to succeed in the dynamic field of digital marketing.
Student Support
Student Support:
- Dedicated instructors providing guidance and answering queries.
- Access to a community forum for networking and collaboration.
- Regular feedback on assignments and projects to track progress.
- Resources and materials accessible online for continuous learning.
- Career counselling and job placement assistance post-program completion.
- For more information student can reach out to us Contact us
Top tools
Explore Our Learning Platform
Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
Instructor of Advanced Online in Performance Marketing Course
Whom will you learn from?
Shivam Palve
Shivam Palve - Professional Digital Marketer & Performance Marketing Expert
With extensive experience in Performance Marketing, Shivam Palve has mentored over 1,200 students, empowering them with the skills needed to excel in the digital landscape. Shivam has successfully managed clients both in India and internationally, building over 200 websites and overseeing more than 65 social media accounts. His expertise extends to managing advertising campaigns with a total spend exceeding ₹15 lakh, driving impactful results for businesses.
Special Weekly Instructor and Guest Sessions
Upcoming Guest sessions ~ by who?
Purva
Purva will be next batch Expert industry Guest for Social Media Marketing and growth session. She have worked with 200+ brands and counting....
Mrunalini
Mrunalini is india's top content creator. She will be Guest for session of How to write content like pro...
Shubham
Shubham is PPC specialist and expert in google ads. He will be guest for "PPC & Google ads"
R.K
He is one of Top most angecy owner, he will guide student and Business owners about building strong career and business with Digital marketing.
Sejal
Sejal is HR as profession, here with CGL she will Guest to host session for student to guide about interview preparation and how to grow inside organisation
Pankaj
He is Creative agency owner will with us for Creative strategic thinking session. Will cover science behind creatives and it's use.
Akanksha
Akanksha is one of top Sales Specialist form industry, she will be for session of How to get conversion after generating Leads.
Irfan
He is expert in Digital Marketing, he will talk about meta ads, Social media and google ads expert use for clients account growth.
Syllabus
What will you learn?
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects.
Section 1: B2C Digital Marketing
Module 1: Introduction to Digital Marketing and B2C Lead Generation
- 1 Week
- 2 Assignment
Topics
- What is digital marketing?
- Why digital marketing is essential for B2C businesses
- Understanding the digital marketing landscape
- Introduction to B2C lead generation strategies
- Importance of online presence for B2C businesses
Module 2: Market Research for Competitor Analysis
- week
- 2 Assignment
Topics
- How to conduct market research for competitor analysis
Module 3: Website Development for Lead Generation Service Based Business
- week
- 4 Assignment
Topics
- Hosting and domain purchase
- Introduction to WordPress
- WordPress theme selection
- Best practices for website design and development
- Header and footer development
- Appointment plugin for booking
- On-page SEO techniques
Module 4: Website Content and Creatives
- week
- 1 Assignment
Topics
- Content for website pages (Home, About, Gallery, Services & Equipment, Contact Us, Case Study, Recent Work)
- Website creatives (Logo, previous project images & videos )
Module 5: Services Listing and Pricing
- week
- 2 Assignment
Topics
- Service name, price and booking option
- Calendar and Contact Form Setup
Module 6 : Organic Marketing
- week
- 4 Assignment
Topics
- Introduction to Social Media Marketing (SMM)
- SMM handle optimization (Bio writing, DP selection, Reels Highlight section, Posts theme, Reels theme)
- SMM content writing (Content topic decision, topic reference finding)
- SMM content posting (Meta access for content posting)
- SMM engagement (Engaging with the audience through comments, messages, and stories)
- SMM content promotion (Boosting reels, posts for engagement objectives, likes objectives with Meta)
- Social media analytics (Utilizing social media analytics to measure performance and optimize strategy)
Module 8: Google My Business Setup
- week
- 1 Assignment
Topics
- Introduction to Google My Business (GMB)
- Optimizing GMB Profile for B2C Businesses
- Advanced GMB Features for B2C Businesses
Module 9: Inorganic Marketing (Paid Ads)
- week
- 2 Assignment
Topics
- Introduction to inorganic marketing
- Creative brainstorming for ad campaigns
- Introduction to Meta (Page creation, Ads account setup, Budget allocation, Pixel integration, Objective understanding, Campaign creation)
- Introduction to Google Ads (Account creation, Google Analytics setup, GA4 setup, Linking Google Ad account with YouTube)
- Creating a lead generation campaign with Meta & Google Ads
- Video ads promotion with Google Ads
- Search ads and display ads setup
Section 2: E-commerce Digital Marketing
Module 1: Introduction to E-commerce Marketing
- 1 Week
- 2 Assignment
Topics
- Overview of the eCommerce funnel
- Essentials of an eCommerce website
- Additional requirements for eCommerce businesses
- Overview of eCommerce ads
Module 2: Market Research for E-commerce Competitor Analysis
- week
- 2 Assignment
Topics
- How to conduct market research for competitor analysis
Module 3: Website Development for E-commerce Business
- week
- 4 Assignment
Topics
- Hosting and domain purchase
- Introduction to WordPress
- WordPress theme selection
- WooCommerce plugin for eCommerce
- Header and footer development
- Product listing
- On-page SEO for eCommerce
Module 4: Content for E-commerce Website
- 1 Week
- 2 Assignment
Topics
- Content writing for homepage
- About us page
- Terms and conditions page
- Overview of eCommerce ads
Module 5: Creatives for E-commerce Website
- week
- 2 Assignment
Topics
- Product images
- Banners for shop page
- Including human elements with products
- Logo design sitemap and favicon for eCommerce websites
Module 6: Product Listing
- week
- 4 Assignment
Topics
- How to list products on an eCommerce website
- Including product names, prices, short descriptions, and add-to-cart buttons
Module 7: Payment Gateway Integration
- 1 Week
- 2 Assignment
Topics
- All Payment Gateway introduction
- Razorpay registration process
- Instamojo registration process
- Payment Gateway and it's taxes discussion
Module 8: Organic Marketing for E-commerce
- week
- 2 Assignment
Topics
- Introduction to Social Media Marketing (SMM)
- SMM handle optimization (Bio writing, DP selection, Reels Highlight section, Posts theme, Reels theme)
- SMM content writing (Content topic decision, topic reference finding)
- SMM content creation & creatives ideas (Post design + copywriting, reel + copy + audio, Story design with Canva, YouTube video development with Envato Element)
- SMM content posting (Meta access for content posting)
- SMM engagement (Engaging with the audience through comments, messages, and stories)
- SMM content promotion (Boosting reels, posts for engagement objectives, likes objectives with Meta)
- Social media analytics (Utilizing social media analytics to measure performance and optimize strategy)
Module 9: Inorganic Marketing (Paid Ads) for E-commerce
- week
- 4 Assignment
Topics
- Introduction to inorganic marketing
- Creative brainstorming for ad campaigns
- Introduction to Meta (Page creation, Ads account setup, Budget allocation, Pixel integration, Objective understanding, Campaign creation)
- Introduction to Google Ads (Account creation, Google Analytics setup, GA4 setup, Linking Google Ad account with YouTube)
- Creating a sales campaign with Meta
- Video ads promotion with Google Ads
- Merchant ads promotion
- Search ads and display ads setup
Digital Marketing Course Alumni
What Our Learners Have To Say
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1. What will I learn in this Digital Marketing course?
You’ll gain complete knowledge and hands-on experience in various aspects of digital marketing. Our course covers website development with WordPress, social media marketing and management, content creation, strategy planning, lead generation, brand awareness, Lead generation, sales ads and engagement campaigns, Google My Business registration, and some AI tools. Whether you’re aiming to start a career or enhance your skills, this course provides a solid foundation in all key areas of digital marketing.
2. How long is the course and how is it structured?
The course is designed to be flexible and can be completed over 8 weeks*, depending on your pace. It includes live lectures, practical assignments, real-world projects, and every week & after each module guest sessions with industry experts. You’ll have the opportunity to learn through interactive sessions and apply your knowledge to hands-on projects.
3. What kind of support will I receive during the course?
You’ll have access to a supportive community of peers and professionals, along with guidance from experienced instructors. We offer one-on-one support during live sessions and provide feedback on your assignments. Additionally, our team is always available to answer any questions you may have throughout the course.
4. Will I receive a certificate upon completion of the course?
Yes, upon successful completion of the course, you will receive a certificate that you can add to your resume or LinkedIn profile. This certificate serves as proof of your skills and knowledge in digital marketing, helping to enhance your credibility in the industry.
5. How can this course help me start a freelancing career?
The course includes dedicated training on freelancing, client handling, and building a portfolio. You’ll learn how to attract and manage clients, and gain practical experience through assignments and projects. Many of our students have successfully launched their freelancing careers using the skills and knowledge gained from this course.
6. What are the job prospects after completing the course?
Our students have secured various roles such as Digital Marketing Executives, Content Strategists, SEO Analysts, and Social Media Managers with competitive salaries. The practical training and real-world projects included in the course make you well-prepared for the job market, helping you stand out to potential employers.
7. Can I balance this course with a full-time job?
Yes, the course is designed to be flexible, allowing you to learn at your own pace. You can schedule your study time around your work commitments, and the live sessions and assignments are structured to accommodate different schedules.